Why I Say, “It’s All Hype”
Let’s pretend for a moment that my claim, “It’s all hype,” is not your claim. Let’s now go further into this fiction and make it more fantastical too. Let’s have you be curious and bold and ask, “But, Pete, it seems pretty crazy out there. Why do you insist that it’s all hype?”
My answer, “Because of one key phrase that all the hucksters are using: recent memory.”
It’s bizarre actually. There’s some lingering spirit of truth in the profession, some agreed upon need to quantify the false claims, and yet they will not use a definite quantity.
“In all human history…” would be fine.
“Since 1963…” is perfect.
“As far back as I can remember…” is weak, but ultimately has a definite date.
“In my lifetime…” same.
No, sir. None of these are in play.
Why not?
(Drumroll please…)
Because it’s all hype.
Captain's Log 
I heard some reporters say first time since the British stormed the capitol in 1814. For what it’s worth and if I am following you properly. Personally it is no different that the most extreme in last summers riots who burn down small businesses. It’s the fringe – which unfortunately is getting to be a bigger part of the overall population as the media feeds those fires – because there is so much media performing sensationalistic duties like the old muckrakers of the early 20th Century.
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