Let’s pretend for a moment that my claim, “It’s all hype,” is not your claim. Let’s now go further into this fiction and make it more fantastical too. Let’s have you be curious and bold and ask, “But, Pete, it seems pretty crazy out there. Why do you insist that it’s all hype?”
My answer, “Because of one key phrase that all the hucksters are using: recent memory.”
It’s bizarre actually. There’s some lingering spirit of truth in the profession, some agreed upon need to quantify the false claims, and yet they will not use a definite quantity.
“In all human history…” would be fine.
“Since 1963…” is perfect.
“As far back as I can remember…” is weak, but ultimately has a definite date.
“In my lifetime…” same.
No, sir. None of these are in play.
Because it’s all hype.