Two days ago, I looked at the world through the eyes of Bill Gates. What I saw was not quite that he wanted to turn humans into batteries—Matrix-style—but that he (as an inventor of a powered tool) valued perpetual energy over human liberty. Today, I want to look at the conservative pundits through the eyes of a marketer. Why? Because my YouTube “feed” makes me feel shame before my maker.

Whether Shapiro, Prager, Tucker, or Elder (not to mention Knowles who I click on most for some unknown reason), when viewed from a marketing perspective, they all contribute more to the Left’s publicity than anything pushed by the Left. If ratings are to be trusted, this observation is even more damning.

I would never know that “chestfeeding” is a term or that the “classics” are being banned if I didn’t read and listen to the conservatives. Why wouldn’t I know? Because the Left doesn’t market themselves. Instead, the Left marches along, shaming any dissenters. The Left doesn’t shout, “We’re changing the language!” Instead, they change the language and shame dissenters. The Left doesn’t shout, “we’re banning the classics!” Instead, the Left bans the classics and shames the dissenters.

I’ve already written that if conservatives are not writing to incite war, then they’re wasting their time. Here again, I’m writing that if you’re calling attention to the Left’s actions, you’re simply acting as their marketing team. There’s no such thing as bad publicity. I’m saying here that I now believe that the conservative pundits help the Left, or, in other words, I’m arguing that conservative pundits are out of alignment with their own goals. You don’t put McDonald’s out of business by creating ads that tell people how cheap (in price or quality) their burgers are.

If the Left (or pure evil) understands anything better than the conservatives, it is that we do not live in a world of ideas. We live in a concrete world, a world where action matters most. “Raising awareness” is not action. And the Left, despite its claims to the contrary, never raises awareness. Instead, they shame dissenters. Shame is not an idea. Shame is the targeted illumination of specific actions for the purpose of conformity. Ben Shapiro revealing that the Left just passed another evil law does nothing but advertise that the Left is winning.

In any case, I’m done with conservative pundits. I own too many unread good books to waste time reading and listening to conservative pundits, now known to me as the Left’s marketing team.

Good day, Sir!