Some days I wake up and have a lot to say. Today is one of those days. With an eye on poignancy, here goes.

One article collected and laid out the tragic history of sports figures and fatal aviation mishaps. Hmm. Who would we expect to be buzzing around Earth’s sky in heavier than air machines? The homeless? The destitute? Flying is and always will be an activity for the wealthy. There’s nothing surprising about aviation mishap victims having wealth or being renowned personalities.

The real catalyst for this post, however, is the report/advertisement that some Super Bowl commercial (please consider these words in their fullness–the “news” is about “advertising decisions”) has removed a scene with a helicopter from its Sunday ad. This has been done out of respect, they say. I say that they didn’t go far enough. I say that we all haven’t gone far enough.

Why not re-shoot all Super Bowl commercials involving helicopters in their productions? In fact, I do not think we should see an overhead shot of anything. Truly, we should just advertise using cartoons. But no sky shots! And for God’s sake, no clouds!

Additionally, the opening and closing of those super respectful commercials (they should be silent, since helicopters are noisy), should include the disclaimer, “No helicopters were used in the images, filming, or travel methods of any of the humans who had anything to do with this advertisement.” And I want a time stamp, too, like, “The last time a helicopter was used by anyone, including me, who had anything to do with this commercial was _______.” Let’s find out who really respects the victims of the tragedy.