Did anyone else notice how fast Crumbl pivoted? They storm into the nicest parts of town (or sides of the street) with some of the best cookies ever—but it turns out you have to take a lunch break while eating them. So now they have mini-cookies.

And these are cookie-sized.

New questions which are fascinating to consider include:

1. How did they not know about the size issue?
2. Did they have any data that suggested they would have been unsuccessful starting with normal size cookie?
3. Would they change their initial strategy if they had to do it all over again?

Whatever the answers, I need to say: “Please don’t ever pivot on flavor! They’re wonderful!”